iled to start. In the meantime the US power company approached the state government and submitted a ( )Rs 200 crore revival plan in May 1997."The Assam State Electricity Board was asked to examine the proposal when Ogden submitted a new proposal for the same project and the proposed investment went up to ( )Rs 386 crore. The state dept has no objection to increasing the amount of investment but want to know where and how this money will be invested. The Board is opposed to the "Force Measure Clause" of the draft agreement. According to its provision, the state will have to bear the total losses if any untoward incident takes place and leads to the disruption of power generation at the unit. Also the price of the power offered by Ogden is much higher than the price which the state pays neighbouring states for power.The power minister clarified that if Ogden does not do the project, it will in no way affect the investment prospect of the state. Hindustan Thompson Associates hear call of the Orient . HTA has struck a “co-operative alliance” with Japan's third largest agency, Asatsu DK. This is not a separate business entity or agency, informs Mike Khanna, chief executive, HTA. Now HTA and Contract (Thompson's second agency) will work with Asatsu on mainly Japanese clients. This collaboration marks Asatsu's debut in this. No one is ruling out the possibility of this being the precursor to a proper agency or equity-based joint venture but no one is commenting at present. Increasing Jap investment in India explains the Asatsu venture. And earlier tie-ups like Denstu Young & Rubicam's with Rediffusion, More recently, Percept joined forces with Hakuhodo. Unlike Asatsu though, these companies have invested equity in formal agency set-ups here. The feeling is that Asatsu is testing the waters before taking the plunge. ...
