international cultural spots such as interviews, recipes and traditions will teach as well as link communities to other peoples. Introducing international non-governmental organizations, their missions, and Americans who chose to work in them also serves as informative and curiosity-sparking international coverage. When searching for means to connect American communities to the wider world, news sources cannot help but broaden topics and deepen coverage. Some smaller newspapers are already attempting to reach audiences by running international stories with a new spin. The Cincinnati Enquirer, Portland's Oregonian, The Dayton Daily News, The Annistan Star in Alabama, and Spokane's Spokesman-Review all run inserts or specialized articles relating international news to their towns (American Journalism Review). The success of these papers' world coverage not only lies in linking communities and broader content, but also in packaging.In an age where the biggest and brightest sells, marketing techniques are intricately important to the success of more international coverage. Better content and community-connected stories will not be read if not attractive to the eye. Likewise, advertisers will not financially support an effort unless the new framework of world coverage includes the flash that sells papers. The examples of papers above have mostly chosen to cover world news with inserts, however, there are smaller additions with which news sources can catch readers. Advanced computers allow for advanced map-making, graphics, web sites, scripts and print lay-outs. Simple additions as such make a world of difference. Not only would these packaging pluses supplement stories, but also attract advertisers appealing to readers interested in world news. Corporations, industries, university programs, restaurants, and specialty stores are a few examples of businesses that could be targeted as financial contributors to new international pie...
