ields of marketing and distribution2. SWOT ANALYSIS (SW-INTERNAL : OT-EXTERNAL) Strengths: Brand image, name, culture High quality and superior features and properties Strong motivated management Efficient distribution and marketing Stable market status High market coverage and penetration in the field of speciality Weaknesses: High price-decisions on pricing worldwide Image is highly dependent on historical image which provides some sort of rigidity and limits development The concentration on a relatively limited number of export markets all similar Opportunities: Emerging financial markets worldwide Technological developments Factor condition- raw materials in other markets for example Threats: Currency fluctuations Economical fluctuations Competition-there is a large number of competitors in the fieldFuture Strategy:What can we predict Le Creuset’s future to be like?On one side there are wide opportunities for the company to further expand overseas. Stock marker analysts believe that opportunities exist to increase US and export sales substantially and also to add new product without increasing costs. This stems partially from the fact that cast iron production is sensitive to small increases. This means that small increases in volume can translate into large changes in profitability. In other words, above a certain level additional production can be made with little extra costs.In the future in addition the company has to work on its strategies. There is for example the need for a structured sales force in all key markets to meet the differing market demands. Also increased emphasis on product development and design is absolutely integral in the future if the company is to secure its competitiveness in the market place.Many challenges exist in the path of the company that...
