thinkers. It’s the thinkers that really succeed in the business world nowadays. Plato said that philosophers should be the ones to lead countries and not politicians because they are to eager to please. I agree with this statement because it is not only a politicians job to please but to please others as well which is why philosophers should rule. I think society as a whole and not just in the business world would be better if philosophers ruled because we would be greatly subjected to enlightenment. But that’s not what I’m supposed to be talking about now is it. The thing is that every business should have a creative leader and that it is foolish to think otherwise. People want certain things in life and the things that they cannot attain by themselves they need businesses to creat products to be attained for them. It is the social psychologists job to think of what they want and advertise it in a way where they cannot live without it. So go ahead and take the plunge. Either hire new talent, or promote from within. Just always be there to lend support, the wisdom of your experience and, yes, constructive criticism when it's warranted. Your business will never be the same—but with proper planning and little fear of change, you'll be delighted with the results.Let's clear up one thing right away: Your new partners will not be "outside partners." You're contemplating an arrangement as serious as marriage. As such, it's an arrangement that can provide as much fulfillment as it does anguish. Your business partners will be a part of your life, morning, noon and night. Decisions you make now could well become sources of endless conversation, debate and, finally, resolution. And if you select the right partners, the extra time you spend making those decisions can pay off in terms of better customer service, higher employee morale and greater profits—to name just a few benefits. Some decisions will even be deferr...