w that Lowe’s cares about the great nation that they are located in. (http://www.thepiedmontchannel.com/) Through careful planning and a tremendous logistical effort over the past two years Lowe’s Companies, Inc. has kept an edge on the competition. At Lowe’s the customers know they will have a convenient one-stop place for all their home improvement needs. Customers will always be met by enthusiastic Lowe’s employees that will help assist with all their needs. This promise to the customers is reassured by a statement that Robert Tillman, Lowe’s CEO, made in the 2000 annual report, “As Lowe’s enters a new fiscal year, Improving Home Improvement is a promise that continues to drive every aspect of our business strategy.” The employees know that they will get a competitive salary and one of the best compensation packages that any one company has to offer. So, through growth, Lowe’s is meeting the needs of their customers and employees. 6Company Products and Services Company Products and ServicesLowe’s is a home improvement retail store located out of Wilkesboro, North Carolina. They are the second largest home improvement retailer in the United States. Lowe’s is the only place you will need to stop to satisfy all of your home improvement needs. Lowe’s knows that the trends of the market place and customers change all the time. With the input that is received from their customers Lowe’s constantly refines its product base. Brightly lit sales floors are one change attributed to the customer research that has been accomplished by Lowe’s. Through research Lowe’s knows that customers are looking for a low cost option, a top of the line solution, or something in between. Lowe’s has clear, detailed, descriptions showing the benefits and features of each product to aid the customer in his/her choice of products. Lowe’s off...
