to its reputation on quality or lost of sale due to high price will be resulted. However, Pepsi seems to do fine at the moment. Based on their corporate pricing policy, providing quality products at lowest possible price has always been one of their main concerns. For example, in some parts of the country, a 2-liter bottle of Pepsi costs 99 cents a decade ago and still does today.As for the place, it has to get the right target market and has to be available when customers need. Pepsi has done a great work on the place, because their channels of distribution certainly provide their products at any market in the American very successfully. Last and the most important element of 4 Ps is promotion. It is so important because how they promote their products will affect how successful their message will be delivered to their target audiences. In 1963, they created a new product policy that is called The Pepsi of new generation. They focus on customers needs and wants. Also, they try to make people memorize their product. Lots of soft drink customers do not have so-called royalty toward certain brand. Such issue was well noted by PepsiCo Inc. and decides to change customers buying habit. During that time, The Pepsi of new generation is a very successful campaign until 1988. After that, they have changed the marketing scheme to The Choice of a New Generation and still using the same process today. Right now, Pepsi has a special campaign called The Pepsi Challenge that gets a lot of attention from people and offers a good opportunity for Pepsi to earn more profit. In 1974, this promotion also works very well in Kansas. Advertisement is another promotion; they usually focus on the teenager. From Electric Youth to Generation next, Pepsi has had its finger on the youth pulse of every decade. In their advertisings and target markets, they always use idols to catch teenagers attention. For example, in 1984 to 1999, they use Mi...
