und and watch your life pass you by. Embrace it!! We will apply similarity by using the people who do this activity every day and thoroughly enjoy it.3) Analyze various channels used to communicate with your audience.Local radio and T.V., Magazines, Direct mail and a website all integrated together. We will try to apply similarity and reach a receptive audience. We will especially use direct mail and promotions. Everything will lead to our website. We will use a radio deejay as a source for sales promotions. He will also lead people to the website and ads in our magazines. Chapter 7:1) Specify objective and how they evolved from the market, and promotional situation analysis that you conducted for your service and do so using sales or communication objectives.We have communication objectives of creating an awareness of our company by a target audience of potential skydivers and sending them the message that we are the ideal place for them to begin skydiving or to continue skydiving. We came up with these objectives after market research showed that the type of people who skydive consider themselves out of the mainstream and a culture unto themselves. Further research shows that they tend to stick to themselves and to support people like them. We will measure our success through new jumpers. This satisfies the DAGMAR model because it takes the consumer from introduction to conviction to the action, which is to jump.2) Which promotional mix element will be used as the source for the Big Idea??Our Big Idea is to do selective direct mailing to our target audience. This will give them a financial incentive to use our service and will lead them to our website where they can acquire information and further coupons. We will also use select radio stations and their disk jockeys to do on air promotions. In Atlanta we will use 99X because it is considered the most alternative station. Also, we will be using 96 Rock beca...
