ubjects, words, and images. They mislead and cheat the very public they are supposed to help because they are subjective judgments. The ratings quickly become entrenched as the standard, forcing creators to change their work, often in substantive ways, to bring their works in to compliance. (McMasters)Everyone interprets signals differently, particularly ones sent out by the media. Where one person would consider a violent act necessary to portray the story, another critic may misunderstand meanings in violent acts, as in when they are necessary to depict real life. Part of a UCLA study is to "assess the way violence is depicted in context, looking at the motivation, plot relevance and consequences of violent acts in TV shows"(Cutler). Another critic may show stereotypical behavior and judge media productions just by reading the title, or by certain actors/actresses in a movie or television show. To rate each show equally would be a great task, and would always have one side upset, whether it is the viewers or producers.There are many solutions for parents concerned about the effect media will have on their children. To aid them in parenting, devices like the v-chip and standard channel locks for inappropriate cable channels can be used. Parents must realize that using such devices is only a crutch for them in battling media violence. It is impossible to isolate a child from all forms of violence in media. With the parent's reinforcement, children faced with violence have a much greater chance of reacting to it with knowledge that it is not acceptable behavior. Children must be taught that with violent actions come consequences, and that media violence, is fictional. The main influence on children is their own parents, and the good morals that should be taught during their upbringing. Dan Jaffe, the National Association of Advertisers executive vice president, exclaims, "We are not concerned about giving parents power to p...
