s footwear and a line of apparel for boys. Their collaboration in 1997 with Stride Rite Corporation, maker of the Tommy Hilfiger footwear line, has proven beneficial for both companies with Stride Rite's third quarter income nearly tripling last year's. Tommy Hilfiger Corporation continues to expand. In November they opened up a 20,000 square-foot store in Beverly Hills, California, and they expanded their international market by making an exclusive retail agreement for the Asia-Pacific region with a subsidiary formed by KSDP International, Ltd. Tommy Hilfiger also recently struck a deal with talent agency William Morris to develop projects in the music, film, television, publishing and electronic media businesses. As for the future, a Tommy Hilfiger home collection is set to be unveiled in 1998 as well as an upper-end women's line comparable to Ralph Lauren's "Lauren" line. Tommy Hilfiger Corporation's advertising, pricing, continued product development, and expansion has made the company successful. Above all, Tommy Hilfiger Corporation's success in the apparel industry can be attributed to their realization to, as Tommy Hilfiger himself stated, "Give them (the public) what they want, with a twist."...
