equipment to use the service.Pricing of the product should be steady, with moderate increases and decreases as the selling seasons permit. Initial price reduction promotions will be warranted as is the case with most new products. After there is a product recognition and appreciation in the market prices can be returned to normal, and perhaps even increased slightly when we supply additional technology and/or features. BackgroundThe first mobile cellular network operators began using analogue technology for their first networks because it was the only available and prevailing technology of that time. Analog technology is based upon the transmission of sound by way of radio waves through an Analog Mobile Phone System (AMPS). Unfortunately, the analog networks are limited, in that they suffer from severe capacity limitations. There are reception and interference problems, they are also less secure to prying ears and most importantly from a user point of view, coverage is restricted. Along with the expansion of customers there was also a concern about the availability of bandwidth as the radio frequency became overcrowded. Such problems obviously led to the demand for a new and improved alternative, so along came digital technology (Encarta 1996).The new digital networks use their allotted radio frequency's more efficiently than analogue and sound is transmitted by computer code rather than by waves. This enables the network to carry a higher capacity of calls of a higher reception quality and enables the user access to a wider number of advanced features, such as Personal Digital Assistants, (PDA's), mobile faxing and wireless e-mail. The second alternative to cellular is PCS or PCN. This stands for Personal Communication Service/Network. It is not too different from digital cellular, except it uses many more transceivers and base stations (five times as many). An advantage of PCN is that the bandwidth is slightly larger, so more infor...
