issions that transcend their own immediate self-interestes, to concentrate on intrinsic higher-level goals rather than extrinsic lower-level goals, and to have confidence in their abilities to achieve the extraordinary missions articulated by the leader. In order to be a transformational leader, one has to be charismatic, which means that this leader is able to inspire others and gain respect from them; to recognize what is really significant for the company; and to articulate a clearly defined mission. As for Anita Rod*censored*, she set the vision for the company to be socially and environmentally responsible and to benefit the external environments and its employees as well. On one hand, this vision is strongly supported by the company’s employees and customers and represents the future trend, on the other hand, more interestingly, this vision has benefited the company’s business as shown by the strong market growth over the years. Charismatic leaders also often rely on referent and expert power as Anita has been doing.Individual consideration and Intellectual stimulation are also important characteristics of a charismatic leader. While the former means that delegation of projects to help develop each follower’s capabilities, paying personal attention to each follower’s needs, and treating each individual with respect, the latter means that a leader should offer new ideas to stimulate followers to rethink the status quo, encourage examining the problem from different angles, and foster creative breakthrough in formidable tasks. Anita has clearly identified the importance of empowering employees as part of her vision for the company.3.How is transactional leadership provided for at Body Shop International?Transactional leaders motivate subordinates to perform at expected levels. They do this by helping them recognize task responsibilities, identify goals, acquire confidence about meeting desired performance lev...
