rs and competitors and aids in attaining profits. The strong company image results in high levels of awareness among consumers and competitors as people recognize Antonios as leader in its industry. Many people are aware of Antonios low priced, high quality shoes which also reflect trendy styles that happen to be in fashion at a particular point in time. These factors will obviously result in high market share and in turn high profits. Effectiveness in terms of the Systems approach, the second approach, states that an organization is effective to the extent that it acquires needed resources. This culture does promote effectiveness in obtaining resources. Antonios is now powerful within its industry, as a result they now have control over several small design companies and shoe manufacturing companies. Every four years they sign contracts with these companies stating that Aldo will have the exclusive rights over specified shoe designs and the manufacture of specified amounts of shoes. In return these companies are guaranteed a certain level of business. Antonios reputation, to some extent built by its culture, entices these small businesses to be associated with them to such a great extent and give up power to them. Needed resources are easily acquired because of their culture indirectly.The third approach to effectiveness is the strategic constituencies, it states that an organization is effective to the extent that all strategic constituencies are at least minimally satisfied. The most powerful influence on Antonios organization and most other organizations within this industry are the consumers. All fashion oriented organizations must meet the demands of those in the market for a new pair of shoes or the organizations survival will be seriously threatened. By providing up to date styles and also by promoting a culture in which a trendy, attractive appearance is a must Antonios responds to demands quite effectively.Th...
