ponsorship, rather than the audience. Therefore, what we mostly see on the screen is what the sponsors promote, which are usually mechanisms to keep society stable. This exactly what American media was doing from the muckrakers of the 20’s to the war in Kosovo in the 90’s. Let us now look at some examples of the use of TV as a mean of control over society. Before January 1991, public opinion polls showed that the American public was split into two groups, 50% each, about whether the U.S. should attack Iraq or not. Historians say however, if any anti-war voices had been heard in the mass media at this time, the outcome could have been completely different. The second example turns out to be a tragic one, when we talk about the freedom of speech. After the bombing of Hiroshima and Nagasaki, the pictures of the irradiated Japanese were not made available to the American public until the 1980’s. In both cases we see the control of society through TV, by those who control it, and directing society toward a certain destination, which is found to be the “way forward for the humanity”, and keeping the system together by creating a popular culture based on consumerism; turns out to be a modern way of practicing authority in our lives.Unites States government is by far not the only organization that has utilized methods of propaganda for self righteous causes. One of the most influential and powerful organizations in the world –NATO has carefully fed the news media lie upon lie, attempting to rally support for U.S. intervention, and the media has faithfully broadcast those lies without any investigation into veracity of the claims. Together they have painted the picture of innocent Albanians who were minding their own business when suddenly ruthless Serbians, led by the evil tyrant Slobodon Milosevic, began forcing them out of their homes, killing the men and raping the women. This is a severely distorted ...
