u want to use to complete or build up your vision. Not every idea of the customer will be used or has to be used. Some ideas may not be feasible or even applicable to what you have envisioned. Deliver the Vision Plus One PercentThis is where the vision becomes reality; make it happen just as you envisioned it. Work out the bugs and keep doing what ever it takes to make this vision come alive. Start out with something small that you know you can maintain and be consistent with it. Once you have mastered that idea, add to it, make it better by just one percent. Continue to do this with each new idea, always producing better ideas by one percent. This way the customer is not promised something that you will not deliver and you’re not promising something too big or complex to consistently follow through with. Consistency is critical; it creates credibility.ConclusionI have always believed customers are the focal point of any business. I found that having satisfied customers does not mean you are doing a good job. It may mean the customers are satisfied because their expectations are so low and there is no one else doing any better. Having satisfied customers just isn’t good enough. Decide and create a vision of what you want, discover what the customer might want or envision, and then deliver the vision plus one percent and you will achieve your raving fans. I recommend this management concept of raving fans be utilized so you can understand the customers, attract more customers, and keep your valued customers. Keeping them coming back for more will guarantee a more successful business....
