hese stereotypical norms. In a commercial for the television network Do It Yourself (DIY). Men are shown working with tools, making home improvements, while the women are shown gardening and working with crafts. Once again the message revealed is that a womens place is in the home. In an advertisement for the Princeton Club gym in Madison, males are the only ones shown to be exercising on the equipment. Are women allowed to exercise? Do female athletes exist? Of course the answer to these questions is yes! But apparently the owners of the club are still living the mid twentieth century. The commercials shown during the late night television programming portrayed images that were anything but from the mid twentieth century. In one commercial during the late night television program, never before seen Playboy mansion party footage was being advertised. This footage included censored naked women, and many of the Playboy bunnies being kissed by Hugh Hefner. Once again promiscuity is viewed as a good thing because everyone in the commercial was having a good time, so there is no reason to think that something could be wrong with these actions.It is very hard to analyze the content and intent of any form of entertainment, since viewing is such an individualized experience. What is offensive to one person may seem completely normal to the next, and what one innocent being takes to heart, may easily be sloughed of by a more educated individual with a hardened exterior. There is always going to be opposition, positives, and negatives to any subject. America represents an individualistic and controversial society filled with a population diverse in every aspect from race to religion. As our culture progresses in its sexuality so does the medias portrayal of our sexuality. Human sexuality is a sensitive and influential topic which holds a different, but special meaning within the heart of every individual. Therefore, in publicly a...
