ner, 165). The peer group becomes the measure of all things (Garner, 165). Riesman coined the phrase inside-dopester to describe other-directed who has concluded that since he can do nothing to change politics, he can only understand it (Garner, 167). He will go to great lengths to keep from looking and feeling like the uninformed outsider. Not all other-directed people are inside-do pesters, but perhaps, for the lack of a more mature model, many of them aspire to be (Garner, 168). In conclusion although David Riesman and Marshall McLuhan had different centres to their work they carried similarities as well. McLuhan was interested in mass media. Riesman was interested in social characteristics of American Society. ...
