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SouthwestAirlines

gional operations while building a global alliance. With major hubs in Atlanta, Dallas/Fort Worth, Cincinnati, New York City (Kennedy), and Salt Lake City, Delta flies to 185 US cities and more than 40 foreign destinations.United flies more than 570 jets to some 130 destinations in the US and 27 other countries; it has hubs in Chicago, Denver, London, San Francisco, Tokyo, and Washington, DC. UAL's United Express connects passengers from regional carriers to United's system. UAL also operates United Shuttle, offering more than 460 short-haul flights daily to 21 western US cities.STRATEGY OF SOUTHWEST AIRLINESSouthwest Airlines is a growing company from a fact of that it expanding its business all over The United States.Southwest Airlines employ two major price strategies, a Flexible - price strategy, (also called a variable - price strategy ) and a low - price strategy, to compete against other airlines. Passengers would not fly at high prices, and demand for air travel is highly elastic. There are two segments exist, that are separated which are pleasure travelers (in which demand tends to be elastic) and the segment of business travelers (in which demand is typically inelastic). And they do that by placing some restrictions on lower price tickets - requiring advanced purchase. And Southwest Airlines does offer lower prices for children and senior citizens. Also there are low prices depending on purchasing period of time, for example, you can purchase a ticket in an advance of three weeks at lower price comparing to purchasing ticket within three or four days of flight. So here we see that these examples clearly show us that Southwest Airlines employ both flexible - price strategy and low - price strategy, even though pricing strategies change over time. In order to offer low prices and earn healthy profits, Southwest Airlines works especially hard to control its costs. At the beginning they reduced their employee training cost...

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