Today in sports athletes endure many mental and physical obstacles                    from there competitive environment.    Many of today's best athletes work                   with sports psychologists to help them handle the pressures found in this                   competitive atmosphere.  One question that athletes ask is, why cant they                   play in big games as well as they anticipate themselves doing?  Sports                   psychologists feel that spending all their time on body conditioning and                   athletic skills will not ensure that athletes reach their peak performance.                   Through various studies, psychologists conclude that the psyche aspect must                   also be in shape to maximize the performance potential in sports as well as                   education or running a business corporation.  Psychologists conclude that                   by fine-tuning athletic skills, and making real-life movements more                   automatic, it will install a sense of calmness as athletes prepare for the                   pressure of competition.  They call this technique guided imagery.  They                   use this technique for the mental aspect of fundamental skills.                   Psychologists recommend that athletes mentally practice their events on the                   eve of competition.                           When it comes to sports, the winning edge throughout the world of                   sports may have less to do with strength and talent, and more to do with,                   what sports psychologists call it, mental toughness.  Sports psychologists                   James Loehr, calls "mental toughness," the ability to handle and even enjoy                   the psychological pressure of a competitive situation. (Harry Hurt, 1996,                   p.12) Many of today's best athletes seek help from sports psychologists, in                   order to help...