he Bean Stock Plan for the 10th consecutive year.The ability to find optimal store locations with lower rents, costs of operations and qualifying personnel also contributes to their future. Starbucks management believes they have good relations with their employees and the risk of non-delivery of coffee is low.Visionary leadership, internal and external cooperation, learning, process management, continuous improvement, customer satisfaction, and employee fulfillment are attributes to almost smooth operations in Starbucks supply chain.Joint Ventures:There are five common objectives in a joint venture: market entry, risk/reward sharing, technology sharing and joint product development, and conforming to government regulations. Other benefits include political connections and distribution channel access that may depend on relationships. PepsiCo and Starbucks entered into a joint venture in 1994. Efforts were combined towards creation of new cold coffee drinks in bottles and/or cans and their mass distribution through Pepsi channels. Joint venture with multinational giant Pepsi was to open great international exposure for Starbucks, and shift business into more mainstream markets. While first product, Mazagran, resulted in failure. Bottled version of Frappuccino tested in 1996, succeeded. Leading to the partnership investment into three bottling facilities to make Frappuccino in September 1996. In October 1995 Starbucks partnered with Dreyer's Grand Ice Cream to supply coffee extract for a new line of coffee ice cream made and distributed by Dreyer's under the Starbucks brand. The new line, featuring six flavors: Dark Roast Espresso Swirl, JavaChip, Vanilla and others, they appeared in supermarket in April 1996, and became top-seller by July. In 1997, two new low-fat flavors were added and were well accepted in the marketplace. Additional new ice cream products were planned for 1998. In 1995, Starbuck...
