at the same time the Company assures tight strategic control. Therefore, to maintain its mission of making Starbucks into a global brand, the company has taken an aggressive approach into various national/international distribution channels, like: fashion retailers, airports, airlines, hotels, and book stores described below: Marriott Host International entered an agreement to operate Starbucks retail stores in local/foreign airport locations. Hyatt agreement to distribute products internationally. Agreement with ARAMARK Food and Services to put Starbucks stores on university campuses and other locations operated by ARAMARKAs a result of licensing arrangements Starbucks received royalty fees, and supplied coffee for resale. Tight control over quality of operations was established to protect own brand image. Specialty sales groups provided Starbucks coffee products to restaurants, airlines, hotels, universities, hospitals, business offices, country clubs, and select retailers. Horizon Airlines, a regional carrier based in Seattle Nordstrom's received the contract for sale of Starbucks coffee only in Nordstrom stores Barnes & Noble Selected Wells Fargo Bank locations in California. Chapters, a Toronto book retailer with sites throughout Canada. Costco warehouse club stores. A 1997 agreement with U.S. Office Products gave Starbucks the opportunity to provide its coffee to workers in 1.5 million business offices. In 2000 Albertson ’s, Inc., Safeway Inc., Dayton Hudson Corporation (Super Target stores) and Marriott International, Inc, signed licensing agreements. Alliance with The New York Time. The Times will use its advertising resources to promote the Starbucks brand, Starbucks will promote The Times. Mail order sales:Starbucks mail order catalogs offered coffee, candies and pastries, and select coffee-making equipment and accessorie...
