variety of marketing schemes to follow through on. The program does not capture every transaction of the store knowing who each consumer is so a retailer must consider whether or not they think such a program would be beneficial.Currently FSPs are growing with 25% of retailers having them. Over 30% of all supermarkets in the U.S have some type of FSP. With mergers and acquisitions, we wont know what the fate of the program will be, but they are paying off for many retailers and for the time being, growing....
