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Texas InstrumentsA Strategic Analysis

s is the new driver of the electronics industry. Digital wireless phones and high-speed network access are just the beginning of opportunities for TI’s DSP and analog chips. TI technology is the driving force behind tomorrow’s digital wireless phones. These third generation wireless systems will not only allow users to make phone calls, they will also allow users to surf the Internet, check e-mail, receive faxes and video and play digital music. TI’s development of programmable chips will allow for virtually unlimited application of wireless technology by third-party developers. Voice Over Packet technology is another area in which Texas Instruments has acquired a industry-leading positioning. By acquiring Telogy, TI placed itself on the forefront of the DSL services. DSL vendors are able to offer voice, video and data services over one broadband line. By taking advantage of technology and strategic investments, TI has 80 percent of the market in VoP gateways with four out of five DSL vendors using TI DSP’s and 90 percent of cable modem manufacturers using TI DSP’s for voice over cable. (TI Annual Report, 2000) Texas Instruments has also developed breakthrough technology in the software industry with expressDSP Software Technology. By creating this new set of software and programming rules, TI has allowed for its customers to speed up their product development by simplifying the process of writing software code for the programmable DSP chips that TI provides. Recent increases in capital expenditures have increased manufacturing capacity in order to focus on the core areas of DSP and analog chips. Expansion in manufacturing facilities in Dallas is planned for the upcoming year in order to meet the demands for technological upgrades and increased product demand. Research and development spending will also be increased. (TI Homepage, 2000)Texas Instruments’ progress during the last several...

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