hat todays leaders use. Leaders Vision Leaders must always have a clear vision of the businesss direction, and purpose. But, Robert Rosen points out that, " a vision is only as good as its execution." That is why leaders must always be thinking about outcomes, results, and about what it will take to translate the vision to reality (1996, p. 30). One technique, labeled "beginning with the end in mind" coined by Steven Covey, is useful to leaders who have a vision. Covey observed that peak performers and business leaders see, feel, and experience their visions before they actually begin to realize them. They begin with the end in mind. Before a sales confrontation, speech, or any daily challenge, leaders repeatedly visualize it clearly. They create an internal "comfort zone" to carryout any task with ease (Covey, 1989, p. 134). In most situations, leaders must share their visions before they can actualize them. Rosen proposes a four-step process to create a shared vision. First, he must know exactly what he, as leader, wants to accomplish. Second, he must communicate his vision to everyone involved in an inspirational way which builds commitment to accomplish his goal. Third, he must enable the lower members of the pecking order to be heard and, weave them together into a collective whole that is bigger than the sum of its parts (Rosen, 1996, p. 37). Max DePree compiles a list of rights that leaders and other workers are entitled to. The eight principles are: (1) Right to be needed (2) Right to be involved (3) Right to a covenantal (written or understood) relationship (4) Right to understand (5) Right to affect ones own destiny. (6) Right to be accountable (7) Right to appeal (8) Right to make a commitment (1989). According to DePree, a leader must keep these eight rights in mind whenever a new concept or vision comes into play, especially in the business world (1989, p. 35-42). The principles behind these techniques are recognized by le...
