obal, many things must be considered. The infrastructure of a country is very important. If a company in the U.S. or Canada wants to sell goods in Africa, and the countries they target have little or no phone line or cellular capabilities, the effort will not be successful. The areas a company wants to sell in must be studied in depth.According to a study done by Ernst & Young, the following are demographics of online buyers:USCanadaAustraliaUKItalyFranceAge41.041.737.936.736.735.3Income59k50.3k62.3k64.6k36.3k48.3k(k=1000 US dollars)Gender(Male/female)50/5063/3859/4169/3185/1576/24MaritalStatus(% Married)586663515149Education(% College/Post college)414858565564From this information, it appears that the above-average income person is more likely to buy online. Of course, this is evident because these are the people who are more likely to have Internet access, and the means to purchase online connectivity. They are also more educated, which make sense because these people are more inclined to be regular computer users. Also, the average ages center around the 40 year old mark, an age where people are more open to technology and new things.Advertising is a major part of international online marketing. According to a chart in Business 2.0, the following have been tallied with regards to how global consumers access sites:USCanadaAustraliaUKItalyFranceClick fromFavorites677168716572Key in Known address636055656669Search Engine334037345367Use a shoppingGuide1612 3 71919Click a bannerAd1910 6 71723URL fromEmail14 3 2 31412Online buyers also have many concerns about shopping online. From the same article mentioned above, the following were tallied:USCanadaAustraliaUKItaly FranceHigh Shipping Cost534613453954Need toTry on forFit383416454316Prices tooHigh3735 4112122Not appropriateFor largeItems3735 4112122Not appropriateFor luxuryItems2723 6193523Want to See/feelItem232325301614Not appropriateFor perishableItems2123 4181522Security ofCred...
