ents since our cultures are different. We may have different values, morals, and beliefs that would affect our behavior towards a product or advertisement. My voice’s needs should be met just as easily as a White person’s wants and needs. I’m a paying customer who’s feeling count. As I paged through a catalog for wedding cake decorations I noticed something very upsetting. There were very few Black figurines to decorate the wedding cakes with. Do less African Americans get married than do Whites? So, why was there so little choice for my voice to choose from? Why should my choices be limited because of my skin color? I never took the time to notice things like this before because my White race was always portrayed in this print advertising. It was quite shocking to realize how ignorant I have been to this discrimination and favoring of the White culture. It is not only Blacks, but also other large populations of minorities like Hispanics who are not fairly represented. It is just recently that I have been seeing more African American dolls in toy stores around my area. I thought about how I would feel if I wanted to buy a Barbie for my little girl when there were no black Barbies available. Fortunately, marketers are realizing the large market they are ignoring by producing only white dolls and figurines. I have noticed this trend slowly changing for the better.The last important thing that would impact me differently would be the simple act of buying greeting cards. I went shopping for a Birthday card for my friend and realized how few Black cards there were to choose from. I literally had to search to find a couple cards that featured African American couples and families. When I finally found a few cards, I did not even like them enough to purchase them so I was completely dissatisied. As a White female, I spend an ample amount of time searching for the perfect greeting card for my loved ones...
