tive, unhealthy, unsafe images in young girls minds. It is not surprising that girls rarely feel adequate during their emotional teenage years when they are forced to compare themselves to airbrushed, made-up models. The results of years of measuring up to advertisements are eating disorders, depression, and insecurity.The ads with women alone are not the only culprit. When men are introduced, even into ads aimed at women, the women are submissive, sexual and happy. Their purpose in these ads is to please and serve the men that are present. In the #3rd ad the women is having perfume sprayed down her cleavage by a man while she is smiling and happy. In reality it looks more like a rape scene; she is in a submissive position, cowering under him, while he rips off her clothes to do whatever he wants, in this case spray her with perfume. The slogan that accompanies the ad “Anywhere you dare” suggests that a man can act like this wherever he wants, and that the women should remain happy and willing to oblige him. The ad has no correlation to perfume or even mentions smelling good. The only reference that it is a perfume ad is the bottle between her breasts. This ad reinforces the notion of female submissiveness. Other ads showed women feigning over men #4, kissing men #5, being picked-up by men #6. Each and every ad suggests that women exist to look pretty and satisfy the male population. The ads that display women as sex objects are more common than any other type of ad. These ads were so ubiquitous that selecting them was difficult because of their abundance. Although these ads include men the collective result remains unchanged. The same insecurities, self-questioning, and unattainable beauty emerges in a real person when they compare themselves to models. Unfortunately, it is not only young girls that need to compete with attractive models. All housewives in ads are smartly dressed, thin, and have their hair...
