Their Professional career earns a wage of $35,000 to $45,000 per year. The theme is game preservation of wildlife and respect for natural resources. The ads focus on equipment needed to comfortably enjoy a trip in the outdoors. Pages 37, 38, and 39 displays advertisements of Kawasaki all terrain vehicles. Pages 82 to 86 advertise resorts where hunting and fishing is available. Page 68 has an outdoor equipment review called “2001 Gearing Up”, that identifies and highlights specific gear. Photographs are brilliant and vibrant depicting outdoor scenes. Some have sportsmen actively involved in their sport. Many articles deal with deer, antlers and the cleaning or maintence of guns (“Dirty Shotguns”). Page 63 relates to the current deer hunting season. Purpose:The publisher wants to sell his magazine to his targeted audience, the sports person. By appealing to them with the following articles: Hunting deer, geese hunting (page 53), turkey hunting (page 73) and fishing.Hunting in the fall. Fishing in the summer and winter ice fishing, (page 54): Karen Bishop February 23, 2001 Page 2By targeting an audience throughout the seasons to increase sales of the magazine.By informing the reader about skills and techniques that may improve his ability to take game (page 16, “Casting Accuracy”).By informing the reader on new issues such as on (Pages 14, and 42) where he identifies problems of wild meat contamination (E. coli and Creutz field, Jakab disease).By identifying and associating the magazine with professionals (page 6, Editors page): The magazine associates itself with professionals in the field of hunting and fishing like the opinion of master angler Jim Anson. By using specific content materials, the reader will be able to pick out articles that suite his particular area of interest.Editors Purpose:To eliminate ...
