Other articles advise and caution sportsmen on some of the new dangers they now face.Page 42, “Deadly Venison”, Identifies the increase of a disease called Creutz field-Jakob (CJD) or mad cow disease and how it would spread by ingestion of wild game meat. Both the editor and writer believe that this article on possible transfer of mad cow disease, was important enough that others should be aware of the potential danger.Style:Fog index:A fog index was calculated in three areas on page 48, “Closing the mouse holes” by Bill Heavey. It is calculated to be 11.26. This indicates an appropriate target audience for this level of education.The magazine is presented in a very informal easy to read format with multiple illustrations. Table of contents, on page 3, identifies main articles with sub contents and topics. These are areas correlated to main articles on page 4. This allows quick reference to articles in magazines without searching through the entire magazine. White space:There is good use of white space that have bold printing of subtopics and headings. Page 62 illustrates good use of detail showing how to make leading knots.Emphatic words:Page 62, “Deadly Venison”, uses emphatic words which are bolded to catch and highlight attention to the potential of deadly disease. Words like incurable illness, special report, chronic wasting disease, and lost his life, emphasize the danger and entice you to read the article.In conclusion, the author and editor do a good job to taylor the magazine, “Field and Stream”, to its audience, the sportsperson. The style, content and purpose are very specifically oriented to the reader.If you have any questions about this case or if I can be of further assistance feel free to contact me. MEMORANDUM ...
