negative way toward Australian males. They promote a sense of lower social stature and encourage the assumption that Australians are all heavy beer drinkers. Both texts lead the audience to believe that all Australian males are like this. The chorus of Chris Franklins Bloke shows a marginalised view of Australian males.I'm a bloke. Im a yobbo, and my best mates name is Robbo. Winfield is my cigarette. I dress in flannelette. Shearers singlet that is blue. Throw in a few tattoos. You know you wouldn't want me any other way.Depending on the audience both texts could also come across in some ways as a positive view of the Australian male. In some cases males pride themselves on this yobbo image. In Australia it is quite normal to see this stereotype or ocker image because, in a way, it is part of our culture. In other countries it might be seen as being outrageous. The ocker image is part of the cultural context of these texts. Many years ago this cultural context was more common in Australia, however in this day in age it is tending to fade out and a more multicultural context is coming in. Another text that supported the dominant reading portrayed by the media is The Wind and the Monkey. This text follows the life of Les Norton, a casual hitman and a foreman in charge of all the fork lifting in Newcastle. When Les is not on the job he is either at home smoking or down the pub drinking. Once again we see the construction of a labourer who likes to drink, much the same as in Chris Franklins Bloke and the beer advertisements. Other Australians around him fit the dominant reading also. They all seem to be in their fifties or sixties, wearing shorts and thongs with huge stomachs, bandy legs, and ruddy faces that said their lives revolved around three things boats, beer and fishing.(p.125)At times the reader could be fooled into thinking, that Les is more civilised than once thought. However whenever the chance Les proves his ignorance. St...
