ditional advertising can develop the consumer market further. Dells direct pricing strategy allows them to maintain a competitive edge for the time being in a consumer market most interested in price. With the move of nearly all businesses to the Internet, Dell can take this opportunity to create more e-solutions for its business customers. Currently, Dell sells a variety of servers for all levels of business. An alternative to servers for many companies is a web host. Dell can expand into web hosting, like HP and the other competitors and offer an alternative to investing in servers. Along with the web hosting service, Dell can further expand into new services by offering expanded IT and e-commerce consulting. The entrance into these new markets can help to proliferate Dells existing product lines by being able to offer solutions for more businesses based upon their individual needs.As stated in the SWOT analysis, one of Dells weaknesses is their dependence on a limited number of suppliers. With nearly all of Dells competitors offering AMD systems, Dell needs to offer an AMD solution. Dell can either create an extension of its existing product lines and use the same models with a choice of CPUs or it can create a new line of AMD products and expand the number of models in the channels. Recommendation 4- Advertising CampaignGiven Dells market share in the PC market the recommendation for a Star is to build with additional advertising. Dell currently uses a strong mix of media including: television, radio, magazines, trade publications, direct mail, and Internet for both the consumer and business markets. The recommendation is for a pulsing increase to the current advertising campaign. Included in the current advertising schedule Dell can cycle in the web hosting and AMD product launches. The recommendation for the advertising increase is primarily aimed at the consumer market. Dell still has a strategic weakness in this ch...
