cture of thought" (615). These limitations are seen in the culturally ideal images that are used in so many aspects of life. One of the strongest sources of the victimization of women is the media. When referring to advertising, Bordo claims that "They must also be considered as gender ideology - that is, as specifically (conscious or unconscious) serving the cultural reproduction of gender difference and gender inequality, quite independent of (although at times coinciding with) marketing concerns" (148). Advertisements are there to serve not only a commercial aspect, but a cultural ideal as well. The media through its use of images maintains and supports society's view of women and their "place." Advertising may not have dictated gender ideology, but it uses it to present and sell their product. These ideas of gender roles are presented and repeated images that we encounter continually. Berger believes that, "there is a language of images. What matters now is who uses that language and for what purpose" (127). It is important to use the image, as well as the language associated with it to promote a personal statement. This is what makes poetry so effective. The language can instill an internal image that can make the message so meaningful and effective. While describing a poem of hers, Rich explains that "I thought I was creating a portrait of an imaginary women" (608). Her goal was to show a unique women, yet is the end she is simply showing how all women are suppressed. Unfortunately, the language of images is used to maintain the idea of gender roles. There is also the possibility for images to change our perception of the ideologies that have been attached to women for years. Berger feels that "If the new language of images were used differently, it would, through its use, confer a new kind of power" (127). That is if people were to rework the images in a way to project a need for individual standards of acceptibi...
