h the Web TV and the set top box in general.sub categories, insert page break then place graphicUnderstanding the major categories of the competition take a more focused look at the main set top box/ WEB TV competitors in Italy. We will only focus on the WEB TV manufactures but take notice of the set top box manufactures, Net Gem and Telecomm Italia. These two producers of set top boxes have strong footholds in Italy. Their technology will operate on Italian TV’s with current technology where as WEB TV will be forced to change its technology in order to become compatible.1. Sony2. Toshiba 3. Mitsubishi4. Telecomm Italia5. NetGemSony, Toshiba, and Mitsubishi are global producers of electronics. They compete worldwide in multiple markets: consumer electronics, computing, wireless, and semiconductors. In there consumer electronics division, they produce TV, VCRs, DVD, Camcorders, and Digital versions of these products. Of course, they are all licensee of WEB TV. They all have a presence in Europe and can be considered main competitors. In Italy, all these companies are well known as consumer electronic manufactures. They are all focused on expanding interactive TV across Europe and Italy. As of today, Toshiba has announced a plan of action, where by they will offer digital set top boxes and integrated digital TV for all European networks and parameters including cable, satellite and terrestrial venues. Toshiba’s plan is to offer it first in the UK and then move into France, Germany and Italy. Therefore, out of these main competitors, Toshiba is the main threat but you can never tell what will happen with future generations of a product. The interesting thing about these competitors is that they are all licensees of WEB TV. They are also scrambling to find that ultimate next generation item that duplicates WEB TV and more. These companies are trying to gain market share in the alternate and substitute products. For i...
