ble research company) indicates that 1.8 million people say they use the Internet. They also found that 1.1% of Italian families (216,000) have an Internet connection at home as compared to 16.7% (40 million) in the USA. The population of Italy is around 57.3 million people, which means that only about 3% of Italians are presently online. Analysts at Jupiter Communications feel that by the year 2000 the Internet will have a 10% penetration in Italy. This means that Italy’s Internet users are climbing at a steady pace. We have termed the above data the Internet penetration factor and rated it an 8 (favorable). The main reasons for this are the rapid Internet growth and the low penetration of the common Internet. DEMOGRAPHICSOf those who are on the Internet, 90.62% are male. 9.38% are female. 0.12% are housewives. 12.40% are managers. 27.00% are employees. 10.21% are independent workers. 18.16% are freelancers. 1.66% are laborers. 0.95% are retired. 7.89% are policeman. 15.01% are students. 0.95% are unemployed. And 5.64% are other. Looking at age, 1.48% are under 18. 16.85% are from 18 to 25. 45.76% are from 26 to 35. 30.74% are from 36 to 50. 4.45% are from 51 to 65. 0.65% are over 65. And 0.06% of those surveyed preferred not to respond. With respect to education, 6.05% have graduated from grade school. 53.41% have graduated from advanced school. 38.52% have their bachelor’s or University diploma. And 2.02% have a doctorate. The above demographic factor has been rated a 6 (Neither favorable nor unfavorable). Even though the diversity of those people who use the Internet is positive, the lack of women may pose a threat since they are in their homes more often than men are. INTERNET ACCESSCurrently, 69.02% access the Internet from home. 55.25% access the Internet from their office. 1.36% access the Internet from school. 17.98% access the Internet from universities. 2.73% access the Internet...
