f that cost can be measured with the tools of microeconomics that have been examined in this paper. Possible production frontier graphs can be employed in the planning and decision making stage prior to production. Determining how an item is priced, and therefore its’ profitability, is a function of marginal utility theory. All of this helps industry to decide if and how to go about introducing new products and technology. That’s critically important simply because just because we can, it doesn’t always mean we should. Seal Straugh Notes Bibliography C. Menenger, Principles of Economics, (Grove City PA, Libertarian Press) 1994, 12 Michael Parkin, Microeconomics, 2nd Edition, (New York, Addison-Wesley Publishing Company) 1993, 12 Parkin, 18 Menenger, 33-36 Xiphaias, producer, Economics Alive! CD-ROM 1994 IBM William Baumol, and Alan Blinder, Economics Principles and Policy, 4th Edition, (New York University and Princeton University, Harcourt Brace Jovanovich, Publishers) 1988, 122 Baumol and Binder, 74 Danila Israel, “Review of Microeconomic Models and Valuation Methods Applied in the Natural Resources and Environmental Sector” Eastern Economic Journal, May, 1998 vol. 2, (Boston, Mass., Asset Publication) 144-157 Parkin, 53 Menenger, 112 Economics Alive! CD-ROM Parkin, 222 Israel, 123 Parkin, 359 Israel, 166 Economics Alive! CD-RO Parkin, 260 Israel, 166 Israel, 169 Eric N. Berg, “ Wood Makes Baseball Comeback,” New York Times, July 7, 1986 Bibliography Primary Sources Books Baumol, William & Blinder, Alan, Economics Principles and Policy, 4th Edition, New York University & Princeton University: Harcourt Brace-Javonovich, Publishers, 1988 Meneger, C., Principles of Economics, Grove City PA: Libertarian Press, 1994 Parkin, Michael, Microeconomics, 2nd Edition, New York: Addison-Wesely Publishing, 1993 Collected Documents Berg, Eric N., “Wood Makes Baseball Comeback”, New York Times, Ju...