an, that is an active IT Industry Consumer.Our Promotion Strategy, is the one that deals with issues, such as, where should this Product be “communicated”. Thus, to which customers, do we actually sell this Product. We must chose between all consumers, to locate our customers and find ways of notification, that our product is actual present, consumable, and in a position of satisfying their needs “better” than all other potential existing competitive goods, in the Market place of Information Technology.Diffusion“Diffusion is a process by which an innovation is communicated through certain channels over time amongst members of a given social system”-BUS358 Lecture notes.*We must point out, that this Diffusion is actually processing in any Innovative situation. Thus an Innovation, in our case, would not only be the case of a totally different Television Show – Product - launch. It could be a new product, but much similar to “shape”, price, “use”, and targeted consumers group, as to all others. The innovation is only realised by promoting a new product in a similar form to others, but in the same Market of IT and Telecommunication Industry. There are four key elements that actual affect the Diffusion of Innovation: vCommunication. vInnovation. vTime.vSocial System.The Characteristics of Innovation:In order for a Television Show – Product - to innovate through this Market, to be successful there are some more elements, that have a more than crucial part to this process. The following are those characteristics:vRelative Advantage, towards other existing Competitive firms, operating in the same, IT Industry, and realise that through our customer demand.vCompatibility of our Product. The more compatible our Product is, the more flexible, then more consumers will be our customers.vTriability of our new Innovative IT based, TV Show Product, adds a plus to our customers opi...
