erm partnership with its suppliers because the company often changed the suppliers, when they found out other suppliers which could offer them even cheaper prices of materials than their current suppliers. This changing around suppliers which caused high degree of chance to buy incorrect quality of the materials.Furthermore, Hsieh also realized that production department and engineering department were lack of the professional technology. This not only caused more chance of deviations that occurred in the process of production, but also prevented research and development of the product. Moreover, there were poor equipment maintenance and old equipment existed in production department; needless to say, it easily caused that the products did not have good quality. At the same time, there was lack of experts in production department and engineering department to handle the work. Only few professional engineer work in these two department, but most of employees did not have professional skill or knowledge. And this often caused more mistakes, then end up spending more time to fix the products. Use SWOT analysis to know the company’s strengths, weakness, opportunities, and threats. Gather the additional information which is needed in order to implementing change by survey or past experiences (similar situation) happened to other organizations. Although she had clarified main reasons that cause poor quality the products, she still needed to analysis what the company’s strengths, weakness, opportunity, and threats because this would help her to understand the company’s internal and external condition. She then found out that the company’s strengths were its marketing and sales ability, and price competition that was lower than its competitor. The company’s weakness were its inefficient production process, high employee turnover rate, poor management style, financial limitation etc. On the othe...
