ence the suggestion to use Email for informing consumers about new offers.Devise an insurance game on lines of the stock market games offered by several on line brokers. A well designed game would give payoffs on three fronts:-Generate stickiness-Give information about user preferences, on account of the choices made by the players during the game.-Good educational tool for usersA brief outline of an insurance game - the players are given a certain time span of investment, a lump sum to start with, and a choice of policies. As they go along, several random events happen to them (eg: fall in love and get married, dog bites neighbor, car knocks down the neighbor’s fence – both damaged, distant aunt dies leading to a windfall, the stock market crashes etc). The players can switch/modify policies as they desire. The player with the highest payoff in the end wins.)Try and build user communities - provide a discussion board service for site visitors; here agents, policyholders, and potential buyers can interact. Visitors can post their queries that can be answered by the insurance company officials or insurers or other customers. 11.2 The Privacy IssuePrivacy protection is widely understood as the right of individuals to control the collection, use and dissemination of their personal information that is held by others. Central to the concept of privacy are the goals of transparency and fairness. Transparency means that when organizations collect information about individuals they should make known to the individual the information that is collected and how it used. Fairness means that information is used only for the purpose for which it is collected. If the organization wishes to use personal information for additional purposes, it is obligated to obtain the explicit permission of the individual involved.While personalization promises to be the hook that will lure consumers into a relationship with the insurer, the amount o...
