etails of the previously located agents be saved. On login, any changes in the location of the user’s agent, or the details of any new agent who is located near the user’s residence be flashed.5.5 Tracking life eventsImportant life events have a bearing on the insurance needs of consumers. Examples of important life events are – marriage, birth of child, children growing up, acquiring a car, buying a new home, contracting a major disease, retirement, death of spouse etc. The insurer needs to be aware of the events in the life of its consumers and target appropriate insurance products at them. Life events therefore provide good opportunities to cross sell / up sell. The possible sources of this information – Intimation by the consumers’ themselves.Click through analysisIntimation by users themselves: the users should be provided the facility of editing their own profile.Click through analysis: If the user begins to regularly access content that is related to a certain life event, the system should respond by changing the user’s profile to include the information about the life event. 5.6 Cross selling / Up sellingThe insurer should try to build each consumer’s financial profile (info. On property owned, age, health status of self and family members, profession etc.) This would help to determine the required level of insurance and the need gaps of the consumers. Appropriate promotional campaigns could then be targeted at the consumer. Any change in the consumer’s profile could also be considered as a trigger to target new products at the consumer. 5.7 Account updation for usersInstead of waiting for the user to change his account details on his own, the insurer should try to detect, using click through analysis, any changes in the user’s profile. If any major changes occur, the site should pop a question asking the user to confirm these changes.5.8 Anticipating ...
