oration tools. Relevant only for selling to higher end consumers. The WebEx Meeting Center integrates audio, data and video to provide an on-line meeting room that simulates the full spontaneity of face-to-face meetings. The WebEx Meeting Center can be fully integrated into websites allowing end-users to participate in any size of meeting anywhere, at any time, from any web browser or telephone. WebEx Meeting Center features include Application Sharing (enables participants to run any software application on their desktop and have others view and optionally control the application.) and document sharing (allows meeting attendees to jointly view any document or graphic independent of the software applications). A possible use of this facility is while adding riders to a policy. The customer and the underwriters can simultaneously work on the same legal document without having to meet.6SERVING PERSONALIZED CONTENTContent for each user shall be decided on the basis of the following factors:Profile ProfitabilityPotential6.1 ProfileA user’s profile is the set of attributes that describe a user. These attributes are:AgeIncomeSexMarital statusNo. of childrenProfessionEducational backgroundNet assets ownedDetails of Insurance policies owned Appendix 3 on ‘Consumer behavior in Insurance’ details the effects of each of the above-mentioned attributes. 6.2 Profitability (or User status)Users could be classified according to their current status w.r.t profitability, i.e, whether they are strangers, account holders or customers. 6.2.1 StrangerA stranger is an unidentified person, who does not have an account. No personalization is possible for this person. All visitors, therefore, get a common view of the site. The objective of the site, at this stage is to hold the attention of the visitor, and try and persuade him her to open an account and sign up for the newsletter. Tools/Calculators, agent locators as well as ...
