ters.Glyphix Studio21280 Erwin StreetLos Angeles, CA 91367818-704-3994www.glyphix.comHandles design for Honda.MC2707 Park Meadow RoadWesterville, OH 43081614-890-9558www.mc2interactive.comHandles interactive for Honda.Muse Cordero Chen & Partners6100 Wilshire Blvd., Ste. 1600Los Angeles, CA 90048323-954-1655www.musecordero.comHandles advertising to the African-American market.SMSI569 North Rossmore, Studio ALos Angeles, CA 90004323-467-8844Handles sales promotions for Honda Motorcycles.Suissa Miller11601 Wilshire Blvd., 16th Fl.Los Angeles, CA 90025310-392-9666Handles advertising for Acura TL & CL, Acura Automotibles, Acura NSX Sports Car. HOTLINKStopAccordAcuraCivicLegendOdysseyPrelude| TOP |WHAT'S NEW | COMPANY PROFILES | INDUSTRY TRENDS | RESEARCH | CREATIVE RESOURCES | ROADMAPauto@magazine.org | MAGAZINE PUBLISHERS OF AMERICAMAZDAContents:Strategies | Advertising | Financials |Advertising/Promotion Agencies | HotlinksMazda Motor Corp., Japan’s fifth-largest automaker, manufactures cars, minivans, pickup trucks, and commercial vehicles, selling some 335,000 vehicles annually in Japan and almost 550,000 more in other countries. The company shares engine and vehicle platforms with the Ford Motor Company, which owns a controlling 33.4% of Mazda.Mazda North American Operations (formerly Mazda Motor of America, Inc.) is credited with providing almost half of its parent company’s net profits for the fiscal year ending March 31, 1999. The subsidiary, headquartered in Irvine, CA, is responsible for the sales, marketing, and support of Mazda vehicles in the U.S., overseeing more than 750 dealerships nationwide.STRATEGIEStopIn December 1999, Mark Fields, 38, became Mazda Motor Corp.’s third new president in three years, as James Miller stepped down, citing health reasons. Fields, who previously was Mazda’s senior managing director for sales, marketing, and customer service, told Automotive News that his company needs:&#...
