ld Wide Web give businesses opportunities to exchange messages or complete transactions almost instantaneously. Even with the slowest connections, doing business electronically is much faster than traditional modes. With increased speeds of communication, the delivery time is reduced and that makes the whole transaction from start to finish more efficiently. In addition, you can find practically any product available for sale on the Internet, as one author put it “from books and compact disks (from www.amazon.com) to French bread (available from www.sourdoughbread.com)” (Buskin, 1998). Even more significant is the fact that information appearing on the Internet can be updated continuously and rapidly. This gives business owners the ability to inform customers of any changes to the service that they are offering. This also allows them to update marketing and promotional materials as often and as frequently as possible. The second advantage of the electronic commerce is the opportunity it offers to save on costs. As an advertising medium, promotion using a web site results in the sale of ten times the number of units of one-tenth of advertising budget. In addition, web based promotion cost roughly one quarter of direct mail expenditures. Colorful, graphical are always less expensive than four color printing and distributing printed materials. AMP International of Harrisburg, once printed its catalogues at a cost of 8 million dollars. By putting its stock of 70,000 items on the web, such costs have been greatly reduced and sales have increased. Furthermore, the specially designed web site makes it easier for the customer to identify desired equipment parts than the paper catalogue ever did (Cameron 19). The Web can reduce the call volume and cost for providing effective customer support. For example, Federal Expresses web site enables customers to track their own packages with a cost to the company of $ 0.10 per inqu...
