, fences, furniture-has been cut a processed by humans since their beginning,” (Dillingham and Newton 80). Through the years businesses have used devices in advertising to manipulate the way Americans see products. The companies have gone so far as to target young children and even elderly adults. The need to buy and possess is astronomical in America. We consume thirty three percent of the world’s national product, (Chiras 456). That figure is incomprehensible. If only an environmental class was required for children in middle school, high school and college. The rate of environmental stability would increase dramatically. Slowly, Americans need to start teaching children about sustainability and how to live without always craving to have things that do not necessarily show wealth or pride, but gluttony. In a subtle way, this will start to make America more environmentally focused and the economy would not suffer such a sever backlash. When will the government and businesses start to realize this? It is hard to tell because the economic reports on how deforestation is affecting America is not that available for the public to view. Right now the challenge is to fight for education and the key is knowledge.The logging companies and their affiliates have slowly begun to think about what they need to do to address environmental issues. Yet they have not began to act on those ideas. According to a speech that was delivered about Business and Environmental Ethics, “ The crisis of communication can be maddening- for businesses, for the average citizen, for environmental groups and government. At times, I think we’ve constructed a tower of Babel and God’s punishment is that we neither her nor understand one another,” (Schannon).There is some kind of understanding about where this problem with the environment, business, and Americans tie together. Schannon was speaking about how specifically deforestation ha...