Data Bases • Custom Term Papers • Free Term Papers • Free Research Papers • Free Essays • Free Book Reports • Plagiarism? Links • Top 100 Term Paper Sites • Top 25 Essay Sites • Top 50 Essay Sites • Search 97,000 Papers @ DirectEssays.com • Search 101,000 Papers @ ExampleEssays.com • Search 90,000 Papers @ MegaEssays.com Free Essays • Term Paper Sites • Chuck III's Free Essays • Free College Essays • TermPaperSites.com • My Term Papers • Get Free Essays • Essay World • Planet Papers	Search Lots of Essays Back to Subjects - Science Hybrid Intelligence Systems Hybrid Intelligence Systems In this paper, the development of a hybrid intelligent system for developing marketing strategy is described. The hybrid system has been developed to: provide a logical process for strategic analysis; support group assessment of strategic marketing factors; help the coupling of strategic analysis with managerial intuition and judgement; help managers deal with uncertainty and fuzziness; and produce intelligent advice on setting marketing strategy. In this system, the strengths of expert systems, fuzzy logic and artificial neural networks (ANNs) are combined to support the process of marketing strategy development. Moreover, the advantages of Porter's five forces model and the directional policy matrices (DPM) are also integrated to assist strategic analysis. In the paper, the software architecture of the hybrid system is discussed in details. Particularly, the group assessment support module, the fuzzification of strategic factors, and the fuzzy reasoning for setting marketing strategy are addressed. In addition, the empirical field work on evaluating the hybrid system is also summarised. The empirical evidence indicates that the hybrid intelligent system is helpful and useful in supporting the development of marketing strategy. Bibliography: Word Count: 178
Copyright © 2005 College Term Papers, INC All Rights Reserved.