on. When Bush made his claims against a 'do nothing' congress, media began speculating. They printed and reported that the chance of breaking the democratic stranglehold on congress was virtually impossible. They also suggested that if Bush was reelected it would be four more years of a stalemate (Arterton 1993, 79). Each candidate used different forms of media to convey their message to the voting public. Ross Perot financed his own infomercials on network television. During these infomercials he would strategically focus on paying off the debt and strengthening the economy. It was like a one on one meeting with Ross, his charts and graphs, and his solution. He also appeared on Larry King live. Bush and Clinton both used the news media. Clinton broke from the traditional news coverage and even appeared on late night talk shows and MTV in order to reach younger voters. Bush again criticized the two for their willingness to appear on 'weird talk shows' (Arterton 1993, 91). He later joined the two and conducted several interviews on the White House lawn.The 1992 election centered on the economy. Bush's tactics of placing blame on congress and his negative campaigning strategy simply didn't work. Not to mention the breaking of his no tax promise. Clinton was able to recognize the importance of public opinion data and keep the concerns of the people in perspective. Clinton pointed out that the economy was getting worse and job layoffs were increasing. He conveyed to the American people that this wasn't fair to them. Clinton also claimed that he would bring about change and increase the quality of life for them. Public opinion data underscores this claim. From July until November 2, 1992 Clinton dominated the polls at being the best candidate to handle the economy by a margin of 6-14% (Frankovic 1993, 125). The mere fact that Perot reentered the race also shaped the outcome. He helped Clinton by keeping the issues of nat...
