blic. The audience is the public like you and me. Our goals are to acquire news, entertainment, and education. Our resources are money and notes. All of these are dependent upon one another through each of their goals and resources. They all affect one another, but some more than others. Each one needs the other in order to create the Effect. Due to our democratic government and free speech the media can basically due almost anything they want as long as it abides by the FCC. The FCC is the government's approach to regulate the media. They censor what is broadcasted on television and over the radio. Under the president and the senate, five commissioners are appointed to the job. How much that can be regulated is minimal. In Summary, the media has a huge and particular impact on society and politics. The media does a lot to set the policy agenda and influence how the public and those in political office understand it. Politicians not only use the media to influence us viewers, but are themselves influenced by it. The media affects our every day ways of thinking, our intentions, and our norms. What they see as important, we do also. Therefore answering in my opinion, the news media sets the agenda for what is important. References Abrams, H. & Brody, R. (1998). Bob Dole's age and health in the 1996 election: Did the media let us down? Political Science Quarterly. 113. 471-491. Domke, D., McCoy, K. & Torres, M. (1999, October). News media, racial perceptions, and political cognition. Communication Research. 26. 570-607. Dover, E. (1998). The presidential election of 1996: Clinton's incumbency and television. Westport, CT: Praeger. Edwards, G. (1999, June). Who influences whom? The president , congress, and the media. American Political Science Review. 93. 327-342. Harris, R. (1999). A cognitive psychology of mass communication. Makwah, NJ: Lawrence Erlbaum. Haynes, A. & Murray, S. (1998, October). Why do the media cover certain candidates ...
