ommunism, just as Lerner used Turkey as his developmental model (409,136-168). With the three main ingredients in place, Poland is using the media to form consensus among its people with respect to direction. Its political parties are numerous and fragmented but with the help of the media, the parties agree on fundamental reforms in educational, socioeconomic, and political reform as evident by recent political election platforms. Lost in the optimism of the westerly Central European Countries is the disparity of those to the East. As the focus moves eastward the prognosis for change begins to diminish proportionately (to varying degrees). Sever poverty and lack of resource to provide both the tools of distribution (of "clues") and a means (institutions) of implementing change are in many cases the reason for transitional pessimisms. As the focus approaches the "hub" of the former Soviet Union, even with these two elements a possibility; neither the public, nor the governing body, are culturally able to realize the magnitude and or possibilities of the transformation. In these cases the media has no means and no audience, in these regions some of the same controls over media still exist and the possibility for change is bleak. The media wields such immense amount of power in "shaping" the world in which we live, the need for consistent professionalism; ethics, motivational integrity are paramount. I recently had to write three papers; in doing so I found that while newspaper publications around the world may cover the same topics (on occasion), the tone and content would contrast to varying degrees. I wanted to pick a topic (U.S. elections) and examine differences (if any) in the way the issue was covered in separate regions. I chose our recent elections because I sure they are of interest worldwide and because I felt it would be interesting to see what other nations thought of the events that have led up to the current situation. I al...