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." The advertisers and the money that is brought in control the owner. This causes a problem in writing articles. The owners must be sure that nothing be written about an advertiser that will anger them and in turn stop the money that flows in. The next group is the editors. The editors are actually the ones that have the responsible for the news productions. They have the power to reject a story without having to answer to reporters. But, they had to make sure that both the owners and the advertiser will agree on the information. Parenti says that, "When an editor resists doing what the publisher wants.... Is not above ramming his or her dictates down the bosses throat. If they want to keep their jobs, editors learn to swallow (38)." Editors have the responsibility to know what to publish and what not to publish.Reporters are last on the list. The reporter understands, whether it be spoken or unspoken what the editors expect from them. The editors and the owners place limitations on the reporter. They know that if they write a piece that their editor might not like then either the story will not get published or completely edited. Self-censorship is something that is very much a reality in the media business, "Many of the limitations placed on reporting come not from direct censorship but from self-censorship, from journalists who design their stories so as to anticipate complaints form superiors (Perenti40)." I agree with every idea of Parenti and Fallows. All the points that they bring up The news media is nothing but a moneymaking business. Owners to reporters have underlining agendas to why they write and publish what they do. They fill airtime and newspapers with nothing, but one-sided, useless, information that we are to eat up. Society has to realize that most of the information that gets to us is watered down, and spiced up with a bit of an entertainment quality. ...

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