ds. Government policies should encourage private sector investments in products and services to help the needs of the aging baby boomers and reflect the diversity in lifestyle, race and income of the future senior citizens.For the last few decades the influential baby boomer segment of the population dominated the American culture virtually in any aspect. Television programming may not specifically target baby boomers, but since baby boomers fit into the prime eighteen to forty nine year old or twenty five to fifty four year old demographics that are preferred by most advertisers, the baby boomers are, by default, the biggest part of many network audiences (Walther C. 1998). Because the baby boomers capture the lions share of attention from programmers and advertisers, programming might change to attract the demographics. We are now seeing a change on todays cable programming, we now see more cable network stations that cater to travel, such as the Travel Network, educational programs like the ones shown in the Discovery Channel, technology and information systems like Tech TV and many more. The biggest network that is boosting high following from baby boomers is the Home and Garden TV (HGTV), which profiles people who have undertaken midlife career or lifestyle changes; and vacation living, a program targeting the more affluent and older baby boomer segment considering extended vacations (Walther C. 1998). Networks will also use on air talents with a little gray hair, use older music that is familiar to the boomers, or try to reach or alter programs for boomers to fir their lifestyle (Walther C. 1998). Music videos are even changing nowadays, Music Television (MTV) still caters to younger viewers, but Video hits One (VH1) has change their focus. Rather than focus on a general audience, they are specifically targeting baby boomers with their shows. They are featuring artists that the baby boomers listened to while growing up. Artists li...
