the percentage of their attendees who originated outside of the Pocatello-Chubbuck area. ISU’s major facilities and programs include Holt Arena, Reed Gymnasium, the Student Union, the Idaho Museum of Natural History and the Planetarium operated by the Physics Department. Performances held at Theatre ISU and Goranson Hall were also included, as were visitors to the ISU Bookstore. The number of personal visitors was estimated separately for students and faculty/staff households. Twenty percent of the Personal Visitors were assumed to purchase lodging for an overnight stay, based on results of the student survey.Table 4: Visitors to the ISU Campus by Sponsoring Department (1995-96)SponsorAll VisitorsOut of Area VisitorsArea (Persons)(Persons)(Visitor Days)Expenditures Holt Arena Events433,350220,283220,283$6,619,489 Student Union Events222,81756,94869,415$2,217,115 ISU Bookstore60,0003,0001,500$39,000 Idaho Museum of Nat'l History patrons31,39020,40424,484$768,804 Continuing Education events13,2621,4685,170$483,395 Physics Department & Planetarium8,0005,8005,800$150,800 Theatre ISU patrons6,631734734$19,084 School of Applied Technology visitors3,387868964$27,921 Music Department events3,000600600$15,600 Miscellaneous ISU departments2,3221,3132,417$117,660 Visitors to ISU Students130,847130,847130,847$4,108,596 Visitors to ISU Faculty & Staff8,6538,6538,653$271,718 An estimate of the percent of out-of-area visitors who purchased overnight lodging was made for each facility or program within the Recreational, Educational and Business Visitors category. Lodging was estimated at $27 per night per visitor, assuming double occupancy and the average Pocatello room rate of $54 for 1996. Day visitors were assumed to expend a conservative $26 per day, excluding event specific admissions....
