ors. A small proportion report staying overnight, with a total estimated area impact of $2.2 million annually. The Idaho Museum of Natural History is visited by more than 20,000 out-of-area patrons annually, with direct local expenditures of $768,804. The Office of Continuing Education sponsors programs that attract an estimated 1,468 participants from outside of the area, with each staying an average of 3 days, and representing a direct local impact of $483,395. Performances held at Theatre ISU and Goranson Hall attracted an estimated 1,334 out-of-area patrons, while the ISU Planetarium attracted about 5,800 nonlocal visitors. Student recruitment, including recruitment of students to the School of Applied Technology, is responsible for over 800 out-of-area visitors each year. Other significant categories of visitors with business on the campus include salespersons, accrediting teams and athletic team recruiting. Nearly 3,000 nonlocal visitors and $145,000 in direct impact can be attributed to those visitors.About 130,000 individuals are estimated to visit the area as the personal visitors of ISU faculty, staff and students. The typical student reports ten such visitors per year, a seemingly high figure, but consistent with visitor studies conducted by universities comparable to ISU2. Out-of-area visitors to ISU faculty and staff number about 8,653. Combined, these personal visitors contribute more than $4.2 million into our local economy. As indicated above (see Approach), a high percentage of Personal Visitors are included as attendees and participants of various ISU events and programs, and should not be considered as additional to the visitors specific to those facilities or events. Impact AssessmentHighlights Approximately 9% of all area economic activity are in some way related to ISU. The State of Idaho’s annual investment of $102 million stimulates at least $191 million in economic activity within southeaste...
